Do you need a website for your business?
If you want to be taken seriously, you don't just need a website,
but you need a professionally designed website. Nowadays, everyone
is looking for information on the Internet. Therefore, even small
businesses should provide information about their products
and services online. A website is a very important and essential
element of your business, not just an optional advertising tool
because it:
- complements your marketing efforts
- lowers the cost of conventional advertising
- enhances your customer service since it is accessible 24 hours,
7 days a week!
- makes your small business look larger than it is, which lets
you compete with big companies
- gives your company more credibility. Who doesn't have a Web
site today?
So if you have a business, either large or small, you should definitely
have a website. If you don't have a website, it might indicate
to your potential customers that your business is not serious enough
and they will look somewhere else on the Web!
What do you need to have a website?
A successful website must be:
- Professionally designed with your customers' needs
in mind. It means finding out what your potential users expect
from your website, and what are their priorities and limitations.
- Appropriately named by choosing the right domain name
and registering it with the registration centre like Domain
People
- Hosted by one of the Web site hosting companies
- Marketed to get more exposure by
- submitting it to search engines,
- adding appropriate keywords in the META tags,
- designing it properly so it is easily found by others
- advertising it on various portals like Facebook, Twitter,
or blogs
- Monitored by using analitic tools like Clicky
Simple or Flashy?
Websites should be functional, fast, and straightforward. You
can spend lots of money on a Flash-based website, and add videos,
animations, or lots of pictures. However, you need to remember
that some users might not have the necessary plug-ins, use a very
slow Internet connection, or simply don't have the time for a Flash
animation or a movie to load. Also, busy websites are very confusing
and discouraging. Users will quickly lose interest if the site
is too complicated or too slow. Note that sites made in Flash don't
allow for bookmarking pages or copying text.
How to get images
You can take your own photos, we can take them for you, or you
can find them on the web. If you decide to use free images they
must belong to the public
domain, with no copyright  .
There are many sites that offer public domain resources:
If you are willing to pay money for professional images, here
are some good websites:
|
